Every freelance writer knows it. It’s the “most important” rule of becoming a successful freelance writer. Yep. You guessed it – write EVERY DAY. When I first set my eyes on the goal to live the writer’s life, every learning resource I came across offered that same advice. Given, there is no limit on what […]
Do you want to write more persuasive copy? Are you looking for ways to compel readers to interact with you? Could your copywriting use a tune up to make it stand out among so much advertising noise? … did you notice what I just did? I’ll explain. It’s easy for copywriters to get swept up in the […]
Time is the most dependable, yet inflexible factor of life. It is always ticking away. A common human fear is that time will elude us. That’s why so many people are impatient. Impatience is the main culprit behind high bounce rates. Websites may enjoy large amounts of traffic, but if visitors are spending only a few […]
Social Media Strategist. Or Social Media Manager (my title). Or Community Relations Expert. Or Public Relations Coordinator. There are so many names for the same position in social media. The person who promotes a brand (or brands) online is who we’re talking about. The person who builds engaged audiences and sets up shop in consumers’ […]
Writing for the Web is all about flexibility and variety. Algorithms adjust, technologies advance, optimization techniques change. So much activity means a writer stands a good chance of doing this for years without ever burning out… Unless he specializes in writing ecommerce websites’ product description copy. Just recently coming off a project with hundreds of […]
Nikki here, sharing another Quick Tip of the Week. The idea for this post came from an infomercial. I was up super early Thursday morning working on product descriptions when an infomercial about a paint sprayer came on. Just like the hundreds of thousands of infomercials preceding it, everything was ridiculously exaggerated. The spokesperson was […]
While doing some researching for a client of mine, I used Google’s search engine; it’s 2012. Who doesn’t?! And not exactly to my surprise, Google has added another feature of Google+ – their quickly expanding social networking site – to the Google search engine results page (SERP). When logged in to any of their tools […]
That’s one helluva headline, huh? Don’t worry. You haven’t been misled. Yes. Taking the time to have a dump – a thought dump, that is – will shave time off the writing process and increase the originality of your articles, web copy, blog posts, etc. The term “thought dump” simply describes the practice of opening […]
Research is arguably the most important aspect of web writing. Without knowing what we’re talking about, a copywriter can’t appeal to anyone, let alone the target audience. As important as it is to read up on the topics we are hired to write about, a lot of us copywriters greet this phase of the copywriting process […]
Nikki here, with a new sort of post for this blog. I’ve been doing little #WriterTips on Twitter lately. Just little tidbits of information that make online copywriting a little easier. It gave me the idea to incorporate this idea into my blog. So here is the first installment of many ‘Quick Tip of the […]
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