Improve Copywriting and Boost Conversions Using An Annoying Tactic You’d Usually Hate

Do you want to write more persuasive copy? Are you looking for ways to compel readers to interact with you? Could your copywriting use a tune up to make it stand out among so much advertising noise? … did you notice what I just did? I’ll explain. It’s easy for copywriters to get swept up in the […]

When Converting Copy Won’t Guard Against High Bounce Rates…

Time is the most dependable, yet inflexible factor of life. It is always ticking away. A common human fear is that time will elude us. That’s why so many people are impatient. Impatience is the main culprit behind high bounce rates. Websites may enjoy large amounts of traffic, but if visitors are spending only a few […]

The secret to working in social media? “Multitask like a mother.”

  Social Media Strategist. Or Social Media Manager (my title). Or Community Relations Expert. Or Public Relations Coordinator. There are so many names for the same position in social media. The person who promotes a brand (or brands) online is who we’re talking about. The person who builds engaged audiences and sets up shop in consumers’ […]

Learn how to overcome the obstacles to writing top selling product description copy

Writing for the Web is all about flexibility and variety. Algorithms adjust, technologies advance, optimization techniques change. So much activity means a writer stands a good chance of doing this for years without ever burning out… Unless he specializes in writing ecommerce websites’ product description copy. Just recently coming off a project with hundreds of […]

QT of the Week: What can infomercials teach you about writing Web copy?

Nikki here, sharing another Quick Tip of the Week. The idea for this post came from an infomercial. I was up super early Thursday morning working on product descriptions when an infomercial about a paint sprayer came on. Just like the hundreds of thousands of infomercials preceding it, everything was ridiculously exaggerated. The spokesperson was […]

Google+’s new feature takes over SERPs and benefits content marketers

While doing some researching for a client of mine, I used Google’s search engine; it’s 2012. Who doesn’t?! And not exactly to my surprise, Google has added another feature of Google+ – their quickly expanding social networking site – to the Google search engine results page (SERP). When logged in to any of their tools […]