The secret to working in social media? “Multitask like a mother.”

  Social Media Strategist. Or Social Media Manager (my title). Or Community Relations Expert. Or Public Relations Coordinator. There are so many names for the same position in social media. The person who promotes a brand (or brands) online is who we’re talking about. The person who builds engaged audiences and sets up shop in consumers’ […]

QT of the Week: Streamline your research. Publish more content.

Research is arguably the most important aspect of web writing. Without knowing what we’re talking about, a copywriter can’t appeal to anyone, let alone the target audience. As important as it is to read up on the topics we are hired to write about, a lot of us copywriters greet this phase of the copywriting process […]

Streamline your content marketing efforts with an editorial calendar

Content marketing is a big thing these days. Consumers have access to gargantuan amounts of information through the Internet. Content marketing is how companies position themselves as the “go-to guys.” By creating and sharing relevant, useful information to consumers, businesses focus less on explicit selling and more on building mind-share and brand loyalty. Prosperous content marketing requires organization. […]

5 reasons to become a web writer

Writing has always been a passion of mine. I excelled in literature and composition classes. Instructors tried to convince me to become a writer– albeit more along the lines of authorship and journalism. The snail’s pace rate of advancement in journalism didn’t appeal much to me. And I’m not exactly the most patient person, so […]