The secret to working in social media? “Multitask like a mother.”

  Social Media Strategist. Or┬áSocial Media Manager (my title). Or Community Relations Expert. Or Public Relations Coordinator. There are so many names for the same position in social media. The person who promotes a brand (or brands) online is who we’re talking about. The person who builds engaged audiences and sets up shop in consumers’ […]

Google+’s new feature takes over SERPs and benefits content marketers

While doing some researching for a client of mine, I used Google’s search engine; it’s 2012. Who doesn’t?! And not exactly to my surprise, Google has added another feature of Google+ – their quickly expanding social networking site – to the Google search engine results page (SERP). When logged in to any of their tools […]

What is web writing?

Take a peak at your Favorites in Internet Explorer. Browse through your Bookmarks. Think about your favorite blog. Chances are, these websites have content crafted at the hands of a good web writer. “Web writing” is a commonly used term that refers to copywriting for the Internet. It rightfully deserves it’s own category because of […]