QT of the Week: What can infomercials teach you about writing Web copy?

Nikki here, sharing another Quick Tip of the Week. The idea for this post came from an infomercial. I was up super early Thursday morning working on product descriptions when an infomercial about a paint sprayer came on. Just like the hundreds of thousands of infomercials preceding it, everything was ridiculously exaggerated. The spokesperson was […]