Learn how to overcome the obstacles to writing top selling product description copy

Writing for the Web is all about flexibility and variety. Algorithms adjust, technologies advance, optimization techniques change. So much activity means a writer stands a good chance of doing this for years without ever burning out… Unless he specializes in writing ecommerce websites’ product description copy. Just recently coming off a project with hundreds of […]

QT of the Week: What can infomercials teach you about writing Web copy?

Nikki here, sharing another Quick Tip of the Week. The idea for this post came from an infomercial. I was up super early Thursday morning working on product descriptions when an infomercial about a paint sprayer came on. Just like the hundreds of thousands of infomercials preceding it, everything was ridiculously exaggerated. The spokesperson was […]