When Converting Copy Won’t Guard Against High Bounce Rates…

Time is the most dependable, yet inflexible factor of life. It is always ticking away. A common human fear is that time will elude us. That’s why so many people are impatient. Impatience is the main culprit behind high bounce rates. Websites may enjoy large amounts of traffic, but if visitors are spending only a few […]

Learn how to overcome the obstacles to writing top selling product description copy

Writing for the Web is all about flexibility and variety. Algorithms adjust, technologies advance, optimization techniques change. So much activity means a writer stands a good chance of doing this for years without ever burning out… Unless he specializes in writing ecommerce websites’ product description copy. Just recently coming off a project with hundreds of […]

Streamline your content marketing efforts with an editorial calendar

Content marketing is a big thing these days. Consumers have access to gargantuan amounts of information through the Internet. Content marketing is how companies position themselves as the “go-to guys.” By creating and sharing relevant, useful information to consumers, businesses focus less on explicit selling and more on building mind-share and brand loyalty. Prosperous content marketing requires organization. […]