When Converting Copy Won’t Guard Against High Bounce Rates…

Time is the most dependable, yet inflexible factor of life.┬áIt is always ticking away. A common human fear is that time will elude us. That’s why so many people are impatient. Impatience is the main culprit behind high bounce rates. Websites may enjoy large amounts of traffic, but if visitors are spending only a few […]

QT of the Week: What can infomercials teach you about writing Web copy?

Nikki here, sharing another Quick Tip of the Week. The idea for this post came from an infomercial. I was up super early Thursday morning working on product descriptions when an infomercial about a paint sprayer came on. Just like the hundreds of thousands of infomercials preceding it, everything was ridiculously exaggerated. The spokesperson was […]