Improve Copywriting and Boost Conversions Using An Annoying Tactic You’d Usually Hate

Do you want to write more persuasive copy? Are you looking for ways to compel readers to interact with you? Could your copywriting use a tune up to make it stand out among so much advertising noise? … did you notice what I just did? I’ll explain. It’s easy for copywriters to get swept up in the […]

When Converting Copy Won’t Guard Against High Bounce Rates…

Time is the most dependable, yet inflexible factor of life. It is always ticking away. A common human fear is that time will elude us. That’s why so many people are impatient. Impatience is the main culprit behind high bounce rates. Websites may enjoy large amounts of traffic, but if visitors are spending only a few […]

QT of the Week: What can infomercials teach you about writing Web copy?

Nikki here, sharing another Quick Tip of the Week. The idea for this post came from an infomercial. I was up super early Thursday morning working on product descriptions when an infomercial about a paint sprayer came on. Just like the hundreds of thousands of infomercials preceding it, everything was ridiculously exaggerated. The spokesperson was […]

What is web writing?

Take a peak at your Favorites in Internet Explorer. Browse through your Bookmarks. Think about your favorite blog. Chances are, these websites have content crafted at the hands of a good web writer. “Web writing” is a commonly used term that refers to copywriting for the Internet. It rightfully deserves it’s own category because of […]

5 reasons to become a web writer

Writing has always been a passion of mine. I excelled in literature and composition classes. Instructors tried to convince me to become a writer– albeit more along the lines of authorship and journalism. The snail’s pace rate of advancement in journalism didn’t appeal much to me. And I’m not exactly the most patient person, so […]