The secret to working in social media? “Multitask like a mother.”

  Social Media Strategist. Or┬áSocial Media Manager (my title). Or Community Relations Expert. Or Public Relations Coordinator. There are so many names for the same position in social media. The person who promotes a brand (or brands) online is who we’re talking about. The person who builds engaged audiences and sets up shop in consumers’ […]

Google+’s new feature takes over SERPs and benefits content marketers

While doing some researching for a client of mine, I used Google’s search engine; it’s 2012. Who doesn’t?! And not exactly to my surprise, Google has added another feature of Google+ – their quickly expanding social networking site – to the Google search engine results page (SERP). When logged in to any of their tools […]

Increase your website’s traffic: 3 steps to smart link-building

Link building is equivalent to leaving your website (or blog)’s footprints across the web, in places where they will be valued and followed. There are countless blogs, forums, and social networks available on the Internet. You should be taking care to expose your product or service on as many of these mediums as possible. The […]

Social media isn’t just a fad.. and why you can’t afford to avoid it

I’m sure you’ve heard SOMETHING about social media as it relates to business. It’s the talk of the town in this digital age. But it isn’t just a fad. It’s here to stay. The successes of Facebook, Twitter, and recently Pinterest, are evidence that there is something to social media.. something that can either prosper […]