QT of the Week: Never leave readers unattended

Nikki here, with a new sort of post for this blog. I’ve been doing little #WriterTips on Twitter lately. Just little tidbits of information that make online copywriting a little easier.

It gave me the idea to incorporate this idea into my blog. So here is the first installment of many ‘Quick Tip of the Week’ posts:

Never leave your website readers unattended.

Simply put, you never want a potential customer, subscriber, affiliate, etc. to NOT know what to do next. That brief second when they have to wonder, “Where to next?” is costly.

Most people will leave a website if they aren’t sure where to navigate to next. We don’t want that.

So what can you do to make sure you’re always there for your readers?


Give each page a call-to-action.


  • Your home page should contain many call-to-actions. Just be sure to place your most popular links– measurable through Google Analytics— in a prominent position on the home page. These are your money makers. Put them where they are easy to see.
  • Of course, sales and landing pages will have an “Order Now” button.
  • Informational pages should link to related content. Even if you feel you’ve thoroughly answered a question or concern on the web page, always leave your reader with somewhere else to go for more related information.
  • As for blogs, be sure to use social media buttons. This gives readers the opportunity to share your content. Also, ask questions or finish off a blog post with a statement that encourages readers to leave comments.

Think of your website as a store. Readers will leave once they’ve gotten what they came for. It’s your job to make them want to spend a little more time leisurely browsing.

A leisure browse could turn into a newsletter subscription.. a shared blog post.. or even better, an impulse purchase.

Don’t depend on your navigation bar. At the end of every page, tell readers what you want them to do. It’s a quick job that’ll result in big rewards.

Are there any pages on your website that don’t have a call-to-action? Why not?

What social media buttons do you utilize to encourage readers to share your content?

Are you using Google Analytics to determine which links have the highest click-thru rates?

Share your experiences below.


Nikki Robinson is a freelance web copywriter and a member of American Writers & Artists Inc. Her background and experience includes business management, sales & marketing, telecommunications and legal writing. Contact her at Nikki@RobinsonWriting.com or visit RobinsonWriting.com for more info.


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