Taking a dump saves time and increases originality

That’s one helluva headline, huh? Don’t worry. You haven’t been misled. Yes. Taking the time to have a dump – a thought dump, that is – will shave time off the writing process and increase the originality of your articles, web copy, blog posts, etc. The term “thought dump” simply describes the practice of opening […]

QT of the Week: Streamline your research. Publish more content.

Research is arguably the most important aspect of web writing. Without knowing what we’re talking about, a copywriter can’t appeal to anyone, let alone the target audience. As important as it is to read up on the topics we are hired to write about, a lot of us copywriters greet this phase of the copywriting process […]

Increase your website’s traffic: 3 steps to smart link-building

Link building is equivalent to leaving your website (or blog)’s footprints across the web, in places where they will be valued and followed. There are countless blogs, forums, and social networks available on the Internet. You should be taking care to expose your product or service on as many of these mediums as possible. The […]

Social media isn’t just a fad.. and why you can’t afford to avoid it

I’m sure you’ve heard SOMETHING about social media as it relates to business. It’s the talk of the town in this digital age. But it isn’t just a fad. It’s here to stay. The successes of Facebook, Twitter, and recently Pinterest, are evidence that there is something to social media.. something that can either prosper […]

Case studies: add story-telling to your list of profitable marketing skills

Everyone loves a good story. Savvy marketers take advantage of our love for good stories when they use case studies as marketing material. Think about it. We tuck our children in with a bed time story. In our own childhood, fairy tales expanded our imaginations. As adults, we enjoy stories as shown in blockbuster movies. […]

Need more hot leads? Create a “bait piece.”

A website full of valuable and unique information is a great way to bring in traffic. Readers always return to the source of interesting and original content. Take advantage! There is yet another way to offer readers what they’re looking for—creating a bait piece.   What is a bait piece? It is a lead generation […]