QT of the Week: What can infomercials teach you about writing Web copy?

Nikki here, sharing another Quick Tip of the Week. The idea for this post came from an infomercial. I was up super early Thursday morning working on product descriptions when an infomercial about a paint sprayer came on. Just like the hundreds of thousands of infomercials preceding it, everything was ridiculously exaggerated. The spokesperson was […]

QT of the Week: Streamline your research. Publish more content.

Research is arguably the most important aspect of web writing. Without knowing what we’re talking about, a¬†copywriter can’t appeal to anyone, let alone the target audience. As important as it is to read up on the topics we are hired to write about, a lot of us copywriters greet this phase of the copywriting process […]