Google+’s new feature takes over SERPs and benefits content marketers

While doing some researching for a client of mine, I used Google’s search engine; it’s 2012. Who doesn’t?! And not exactly to my surprise, Google has added another feature of Google+ – their quickly expanding social networking site – to the Google search engine results page (SERP). When logged in to any of their tools […]

Need more hot leads? Create a “bait piece.”

A website full of valuable and unique information is a great way to bring in traffic. Readers always return to the source of interesting and original content. Take advantage! There is yet another way to offer readers what they’re looking for—creating a bait piece.   What is a bait piece? It is a lead generation […]

Streamline your content marketing efforts with an editorial calendar

Content marketing is a big thing these days. Consumers have access to gargantuan amounts of information through the Internet. Content marketing is how companies position themselves as the “go-to guys.” By creating and sharing relevant, useful information to consumers, businesses focus less on explicit selling and more on building mind-share and brand loyalty. Prosperous content marketing requires organization. […]