Writing has always been a passion of mine. I excelled in literature and composition classes. Instructors tried to convince me to become a writer– albeit more along the lines of authorship and journalism.
The snail’s pace rate of advancement in journalism didn’t appeal much to me. And I’m not exactly the most patient person, so writing a novel was pretty much out of the question.
After deciding to put my writing skills to use in the business management and legal fields for a few years, I stumbled upon copywriting as a profession. After looking more into it, I found that there was a demand for copy written exclusively for the web. I was all in.
Several advantages of a career as a web writer influenced my decision to become a freelancer, but there are five reasons that really pushed me into it.
- Web writing changes constantly. Google switches up an algorithm, and there goes all the tactics you’ve been using to create online content. A new marketing craze begins (ahem, social media) and you’ve got to learn new techniques for customer engagement. Fortunately, I’ve never been a fan of complacency. Where others fear change, I welcome it with open arms. A career that promises no repetition is ideal for me.
- Web writing is a location-independent profession. I’m writing for the Internet– the very medium that makes it possible for me to freelance from anywhere in the WORLD. I live in southern Georgia, but through email, fax and Skype, I can work with anyone, anywhere!
- Web writing is a skill anyone who conducts business online will need.. whether you’re an online marketer, a business owner or simply a hobby blogger. Engaging content constructed specifically for the Internet increases traffic, reader interaction and sales.
- Web writing allows me to control my income. There is no small demand for what I do. When I want a higher income, I strap on my self-marketing shoes and get to stepping. When I need more time for family, friends, vacation or WHATEVER, I take on less writing projects. I’m in control. That’s an amazing feeling.
- Finally, web writing gives me an avenue to exercise my passion for writing— and be appreciated and compensated for it. In every writing assignment I’ve ever had, spanning back to journal entries in elementary school, I put my all into it. Now I’m making a living off of applying that same effort into writing projects for my clients.
What’s that old adage? “If you love what you do, you’ll never have to work a day in your life.”
Web writing gives that quote complete relevance and truth in my life. If you fancy yourself a decent writer, have the determination to learn, understand and apply marketing skills, and desire a freedom and control in your life like never before, consider web writing as a profession.
Nikki Robinson is a freelance web copywriter and a member of American Writers & Artists Inc. Her background and experience includes business management, sales & marketing, telecommunications and legal writing. Contact her at Nikki@RobinsonWriting.com or visit www.RobinsonWriting.com for more info.